Selected Work · National Celebration & Brand Experience

FABUAE Eid Al Etihad

More than a currency: an immersive national-day experience tracing the UAE’s story from its heritage and early currency to a confident present and a connected future.

ClientFirst Abu Dhabi Bank

EventUAE Eid Al Etihad

DisciplineEvent & Brand Experience

FocusCurrency · Heritage · People · Progress

FAB creative concept presenting the evolution of UAE currency from past to future

01 · Creative Concept

Currency
of a Nation.

The experience turns the evolution of UAE currency into a journey through time. Historic coins and notes introduce the nation’s roots, contemporary currency reflects its growth, and a future ATM experience imagines the next chapter—connecting people, heritage and progress through one continuous story.

Past
Beginnings

Early coins, notes and heritage imagery establish the foundations of the nation and its financial story.

Present
Progress

Modern currency and interactive ATMs bring the UAE’s growth into a human, accessible experience.

Future
Possibility

A digital banking vision looks beyond money toward a more connected and confident tomorrow.

One
Nation

The timeline unites currency, people and place as a shared expression of national identity.

FAB creative direction blending Emirati architecture, natural materials and contemporary forms

02 · Creative Direction

Rooted in
Heritage.

The creative direction combines the warmth and craft of traditional Emirati architecture with the confident lines of the modern UAE. Wind-tower silhouettes, arches, palm textures and filtered light meet sculptural forms, contemporary technology and FAB’s deep blue—creating an atmosphere that feels authentic, elevated and forward-looking.

Form

Emirati
Architecture

Arches, wind towers and shaded colonnades create a recognizable, welcoming national identity.

Material

Natural
Warmth

Sandstone tones, timber, woven textures and palms connect the environment to place.

Light

Pattern &
Shadow

Filtered light and crafted screens bring depth, movement and culture into every detail.

Future

Modern
Confidence

Clean sculptural lines and digital touchpoints express the UAE’s ambition and FAB’s innovation.

FAB visitor journey through arrival, networking, activations, food and beverage, workshops and main stage

03 · Visitor Journey

A Journey
Through
Our Currency.

The experience unfolds as a clear sequence from welcome to celebration. A landmark gate begins the journey, the networking zone brings together ATMs from different eras, and a lively mix of activations, hospitality, workshops and the main stage keeps visitors engaged while connecting every moment to the UAE’s shared story.

Arrival

A bold main gate inspired by Emirati architecture creates a ceremonial welcome.

Networking

ATMs from different periods make the evolution of UAE currency tangible and social.

Activations

Interactive cultural and technology moments invite participation across generations.

Food & Beverage

A relaxed hospitality setting offers Emirati flavours and space to connect.

Workshops

Hands-on sessions turn heritage and new ideas into memorable shared experiences.

Main Stage

The journey culminates in talks, performances and stories that celebrate national progress.

04 · Final Renders

The National
Experience.

The final visualizations bring the complete celebration to life—from the heritage-inspired main gate and currency journey to cultural activations, workshops, hospitality, the future ATM and the central stage.